by Daniele Lattanzi Out of all of your advertising, marketing and networking efforts to grow a practice, the most important piece of the puzzle is word-of-mouth referrals. That’s because approximately 85 percent of small business new customers come from word of mouth.... 
by Daniele Lattanzi Ten years ago “social media” had just become a buzz term, and it seemed like a trend that might go away; now we know it is here to stay. Fortunately, social media outlets, such as Facebook, especially the Facebook page, are easy to use, incredibly... 
Reputation can make or break a business. American business magnate, Warren Buffett, said it best: “It takes 20 years to build a reputation and five minutes to ruin it.” Just ask Hollywood stars and politicians. Just look around and find national or local companies... 