By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,... 
By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to... 
By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type... 
by Sally Falkow As a business owner, your goal is to service as many people as possible. The number of people searching on mobile devices is skyrocketing and a huge number of them are looking for help with health issues. Nearly 60% of patients turn to the Internet to... 
by Sally Falkow A recent webinar featured Sarah Outlaw, a successful healthcare practitioner. Sarah shared how using social media contributed to building her two highly successful nutrition practices – one in New Jersey and one in Des Moines, Iowa. The trick is to... 