By John Eberhard Facebook advertising has become an important part of any online ad presence. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large picture that is the full width of... 
By John Eberhard Practices create a Facebook fan page or business page in order to get their message out to patients or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people... 
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” But before I explain what these are, here are some basic definitions of terms: Wordpress: A system or platform for creating websites online. It’s... 
by Daniele Lattanzi Out of all of your advertising, marketing and networking efforts to grow a practice, the most important piece of the puzzle is word-of-mouth referrals. That’s because approximately 85 percent of small business new customers come from word of mouth.... 
by Daniele Lattanzi Ten years ago “social media” had just become a buzz term, and it seemed like a trend that might go away; now we know it is here to stay. Fortunately, social media outlets, such as Facebook, especially the Facebook page, are easy to use, incredibly... 
Reputation can make or break a business. American business magnate, Warren Buffett, said it best: “It takes 20 years to build a reputation and five minutes to ruin it.” Just ask Hollywood stars and politicians. Just look around and find national or local companies... 